For those struggling to employ an ounce of restraint in the wardrobe department, our hearts go out to you. Our love of fashion knows no bounds, but unless you're harbouring a recent lottery win, leaping on every single trend is simply not an option.
Thankfully the rise of clothing rental platforms has come to our rescue. In recent years, innovative concepts have entered the mainstream, offering consumers a more sustainable alternative to buying outright: renting pieces for any occasion.
As a frequent renter, I'm always scouring these platforms in search of the perfect outfit for a one-off special occasion. Renting gives me access to luxury pieces that would normally come with a hefty price tag if purchased outright. I have borrowed everything from a pair of chic Chanel ballet flats to a luxurious 16Arlington dress, elegantly adorned with feather plumes. For anyone looking to wear a statement dress for an event – knowing it likely won’t be worn again – renting is the ideal solution.
Whether you're on the hunt for a wedding guest gown, a sparkly dinner date ensemble or even a luxury accessory to pull your 'fit together, here are the best fashion rental sites to give your wardrobe a sustainable boost this season and every season after that...
By Rotation
Founded by trailblazer Eshita Kabra-Davies in 2019, By Rotation is one of the UK's leading rental sites. With sustainability at its core, it was created with the intention of "challenging overconsumption habits". By Rotation boasts an impressive 120,000+ pieces, including those by of-the-moment labels such as Frances O, Poster Girl and Miaou. Unlike some other platforms, it doesn't buy inventory, thereby avoiding adding more clothes into circulation – indicative of commitment to its eco-friendly agenda.
© Instagram / @byrotation
© Instagram / @hurrHurr
With an impressive selection of cult-adored silhouettes on offer, Hurr is a sound choice when it comes to dress rental. Created by Victoria Prew in 2017 with the intention of allowing women to extend the lifespan of their wardrobes, it has even has partnered with over 100 independent brands (think Ganni, De La Vali and The Vampire's Wife), meaning that if you'd prefer to swerve the peer-to-peer element, you can hire a dress directly from the Hurr team.
Front Row
Front Row started out in 2016 as an invitation-only rental service but has since expanded horizons to include anyone with a penchant for luxury fashion. The platform is home to a myriad of leading occasion wear labels including Elie Saab, Giambattista Valli and Princess Kate's beloved Jenny Packham. Plus, if you truly fall head over heels, there is even a 'Request to Buy' option.
© Instagram / @frontrowlondon
© Instagram / @mywardrobe_hqMy Wardrobe HQ
Launched in 2019, My Wardrobe HQ is a melting pot of designer pieces sourced from brand partners, influencers and celebrities (including Poppy Delevingne, among many stylish others). The site allows you to rent an item for up to 14 days – ideal if you're planning on refreshing your packing list ahead of a lavish getaway.
Rites
Rites is a great rental option for those who want to try before they rent, as they give the option for customers to visit them at their east London boutique. With free cleaning, a Fit Policy and an optional Damage Protection service Rites covers all the bases to ensure your rental experience is as seamless as possible. Rent from designer names such as Gucci, Versace, Alexander McQueen and more.
© Instagram / @rites.co
© Instagram / @hirestreetukHirestreet
Handpicked by expert stylists, Hirestreet's selection champions the upper end of the high street (think Ghost, Nobody's Child and Whistles). Its range of dresses currently features plenty of wedding season-appropriate florals alongside inviting shades and flattering cuts.
Selfridges Rental
Famed department store Selfridges makes it easier than ever for fans to rent from their extensive range of designer and small business brands. With new looks added regularly, Selfridges Rental delivers straight to your door with a selection of rental days to ensure you get the most out of your dress.
© Instagram / @theofficialselfridges
© Instagram / @for.the.creatorsFor The Creators
For The Creators is a first-of-its-kind rental service designed to bring stylish pieces to new mothers and new mum's to be. Founder Lyndsay Mason recently became a first-time mother and quickly realised the options for stylish feeding-friendly clothing were slim to none, thus For The Creators was born. This woman-founded brand is all about empowering women.
Loan the Look
Founded in 2020 by siblings Isabella, Bea, and Claudia Hill, Loan the Look is proudly inspired by the spirit of your big sister’s wardrobe. The platform features a thoughtfully curated selection of garments from luxury designers brands to independent, emerging names. Loan the Look allows its London clients to test up to five looks at home before committing to their rental. Alternatively, you can visit its studio on Portobello Market for an indulgent browse.
© Instagram / @loanthelookofficial
© Instagram / @cocoonclubCocoon
Dive into a world of designer handbag galore with Cocoon's expansive collection that features everything from iconic Lady Dior bags to timeless Gucci Jackies, all available at significantly lower prices than retail. The memberships start from £59 a month, with a Flexi option available to rent one bag at a time for one week, from any collection.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
